The National Hockey League and the Players Association hope to generate between $75 million and $100 million from the rekindled World Cup of Hockey, according to their preliminary estimates. A person familiar with the matter told TSN that the eight-team tournament, which is scheduled to be held in September 2016, will raise about half its revenue from the sale of broadcast and internet streaming rights. The NHL and NHLPA have predicted those rights may garner close to $50 million. NHL senior vice president John Collins said its too early to say how much cash the league and NHLPA will generate. We are not at the finish line yet on the WC, Collins wrote in an email. More meetings still needed with PA and federations. Premature to comment on any specifics. NHLPA spokesman Jon Weatherdon declined to comment. The NHL and NHLPA will hold an auction for the 17-game tournaments TV rights. In Canada, that means TSN, Sportsnet and CBC are all expected to bid for the property. Its a gamble to spend so much on a tournament like the World Cup when theres no guarantee Team Canada will advance beyond the round robin portion. But if it does, there could be a big payoff in TV ratings. The final of the World Cup will be a best-of-three format, TSN has learned. Besides TV rights, the NHL and NHLPA will also sell sponsorship rights to the World Cup. They anticipate selling to eight premier corporate sponsors and negotiating deals of at least $1.5 million in each category, a source told TSN. Its a great time of year for them to hold it, said Andy Harkness, a senior vice president with sports marketing firm SDI Marketing. Itll have the best teams in the world, going into the busy selling season. Then theres the fact its on Canadian soil and in the right time zones for advertisers. Harkness said it his clients wouldnt be put off by the possibility that Canada flames out and does not advance beyond the round-robin portion of the tournament. It doesnt matter, Harkness said. All the value in this happens before. Kraft and Pepsi will be going into retailers six weeks before the tournament, explaining this is destination TV and a great marketing opportunity. Theres going to be great hype around this. Hype, however, doesnt translate to newfound cash. Many advertisers will already be committed to buying ads during the TV coverage of the Summer Olympics in Rio in 2016. With the NHL, NBA and NFL seasons also getting underway in the fall, its unclear how many companies will commit new ad dollars to hockeys World Cup. There would be significant interest, but theres no new money out there waiting for this, said Fred Forster, chief executive of media planning agency Omnicom Media Group Canada. Rio will probably suck a lot out of the market, but its also a different market youre going after than with hockey. At least some of the spending at World Cup would be re-purposed money. Some of it will come out of NHL regular season advertising. Canadas largest advertisers include the federal government, which spends $150 million a year, and Procter and Gamble, which spends $130 million. Forster said its unlikely theyd boost their ad spend for the World Cup alone. The NHL and NHLPA will also garner revenue from ticket and merchandise sales. However, its expected that the NHL and the Players Association will have to pay Maple Leaf Sports & Entertainment at least $5 million for hosting the three-week tournament. While executives with the Montreal Canadiens wanted to host some of the World Cup games at the Bell Centre, the NHL and its players union decided to host all of the games in Toronto. That way, if the tournament is a success, they could auction off the rights to host the games in 2019, perhaps, to the city that offers the best revenue guarantee — be it Montreal, New York, Stockholm, Moscow, or another city. To be sure, there are still many unanswered questions about how much profit the NHL and players union will generate from the World Cup. They need to pay for insurance for all of the players. Typically, the NHL and the Players Association buy premiums that offer better coverage than simply career-ending policies. Payouts are rare, but they do happen. The Islanders John Tavares, for instance, was covered by an insurance policy when he was injured during the Winter Olympics earlier this year in Sochi, Russia. The Islanders were compensated by an insurance company for the time he missed. Its unclear how much insurance will cost the NHL and NHLPA. Then Hockey Canada president Bob Nicholson said last August that it would cost at least $1 million simply to pay for insurance for the 47 Canadian players invited to Team Canada workouts in advance of the Winter Olympics. Wholesale Soccer Jerseys .5 million contract, according to a person familiar with the deal. 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"You can go back and make us look as bad as you want to and then I can throw more numbers at you and make us look better," manager Ron Gardenhire said. "But yes, lately we have been struggling, but were facing pretty good pitching. We went through a little bit of a dry spell, but Ill take my chances." A day after failing to score a run in starter Ricky Nolascos nine-inning performance, Minnesotas batters took a more-aggressive approach against Orioles starter Wei-Yin Chen (3-2). Chen threw a season-high 108 pitches in five innings, watching Twins hitters foul off several pitches to keep him on the mound for some long at-bats. "Were still being aggressive, we lost that in the past couple of days," Dozier said. "We let a lot of fastballs go by, especially with men in scoring position and were not that type of team and thats not what were taught." Doziers eighth homer, a solo shot off Chen in the third, gave the Twins the lead for good. "I was able to get ahead in the count a lot of times," Chen said through a translator. "I tried to make a good pitch to get hitters out and I couldnt do it like in my previous outing. So I was kind of having trouble." Correia (1-3), meanwhile, worked efficiently through Baltimores lineup, allowing five hits in seven innings. He won for the first time since last Sept. 1, a span of nine starts. Correia walked none, struck out three and retired 13 of his final 14 batters. Casey Fien and Jared Burton combined for two innings of sscoreless relief.dddddddddddd "Like Ive always said, thats what Im here to do," Correia said. "I felt like Ive thrown some games where Ive had a good chance to win a game and to go a month without getting one is hard, it just puts more pressure on you every time you go out there so its nice to get that first one." Adam Jones scored Baltimores only run in the second after reaching base despite striking out. He fanned, but the wild pitch got past catcher Kurt Suzuki, allowing Jones to make it to first. J.J. Hardys single tied it at 1. But Minnesota regained the lead when Dozier led off the third by hitting a full-count pitch from Chen into the left-field seats. "Especially with the performance last night by Nolasco and Correia today, you want to get runs in for your guy and you know I was happy was able to do that today," Mauer said. "Yeah, its been a little frustrating trying to get runners in, but today we got enough for our guy, which was good." NOTES: Mauer has two homers and 11 RBIs this season -- all at home. ... Orioles manager Buck Showalter plans to get a look at LHP Johan Santana next week in extended spring training before the team begins a series with Tampa Bay. Santana was supposed to make his spring training debut in Sarasota, Florida, on Saturday, but the game was rained out. The two-time Cy Young winner recovering from shoulder surgery is expected to throw Monday instead. "Its still a little early, but hes had no setbacks and his velocitys inching up," Showalter said. ... Twins slugger Josh Willingham is still experiencing soreness in his recovery from a broken left wrist, and is backing off from taking infield swings, Gardenhire said. Gardenhire also said OF Aaron Hicks is still feeling the effects from a concussion suffered Thursday night. "I dont know how long its going to be," Gardenhire said. ... The two teams finish their three-game series Sunday when RHP Miguel Gonzalez (1-2) makes his sixth start of the season for Baltimore. Minnesotas Phil Hughes (2-1) will try for his third straight win. ' ' '